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Sony AXN Case Study
by Graeme Newell gnewell@602communications.com http://www.602communications.com Download PDF Version Background AXN is a general entertainment network that serves all of Asia. The channel featured a...
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Dermablend Case Study
Highlights: Put ordinary products into extraordinary situations. If you show them in the correct way the dullest products can be made magical Marketing a truly revolutionary product is easy. One look...
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Harley Davidson Case Study
Highlights: Harley Davidson isn’t in the motorcycle business. Harley’s in the ego business. Harley’s emotional marketing strategy is fairly simple – disrespect the powerful and all that’s socially...
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Coke Wallet Case Study
Highlights: Coke’s brand is starry-eyed optimism. Your brand should be an emotional trigger. Coke is one of my favorite emotional marketing brands because Coke isn’t in the beverage business. Coke is...
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Poker Case Study
Highlights: The best brands are completely customer obsessed. Always start your brand with how the customer wants to feel about himself. What’s the purpose of a brand? To show customers that your...
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Chevy Case Study
Highlights: Encapsulate the customer’s feelings about your brand Don’t brand your product, brand how your customer feels about your product. Is your slogan just a catchy phrase, or does it have real...
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Car Slogans Case Study
Highlights: A slogan is not a brand. A brand is a feeling, not a phrase. The goal of a slogan is to trigger an emotional response about the product. What’s the goal of a slogan? To compress the brand...
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